Skinny Tonic (PRIVATE:SKTON), the company behind the UK’s first zero-calorie, zero sugar, and 100% natural mixer has beaten its target of raising GBP1mln in less than 24 hours after launching its latest crowdfunding campaign to the public via the Seedrs website.

Currently, with 37 days of the fundraise left, the multi-award winning company’s Seedrs campaign is at 107% of target, with GBP1,071.036 raised from 393 investors.

WATCH: Multi-award-winning Skinny Tonic opens crowdfunding campaign

In January 2020, Skinny Tonic raised GBP1.565mln via a three-time oversubscribed placing through Seedrs, one of the most successful fundraises yet on the crowdfunding platform.

In a recent interview with Proactive London’s Katie Pilbeam Skinny Tonic’s CEO Ian Minton revealed that the company plans to triple the size of production, with new premises and GBP4mln of investment into state of the art machinery.

The expansion comes as the company has been picking up a plethora of awards recently, including:

  • 2020 Food Matters Live Winner – ‘ New Drink Product of the year ‘
  • 2020 Lux life Food & Drinks Winner – ‘ Best New Ambient Drink product ‘
  • 2020 World Beverage Innovation awards Winner – ‘ Best New Brand/ Business’ and ‘Best Sparkling Drink’
  • 2021 Food manufacture excellence awards Finalist – ‘Ambient Manufacturing Company of the year ‘ (Final: February 11, 2021)

The Skinny Tonic brand was created in 2014 by company founder Ian Minton – a sufferer of type 1 diabetes – as a tonic water that allowed him to enjoy a G&T without the fear of his blood sugars spiking.

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