Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has teamed up Toronto-based game studio Tangent Interactive for its mobile game Storylines: Fashion & Passion, which is slated for release in Spring 2022.

Storylines: Fashion & Passion is a real-time 3D interactive simulation title optimised for iOS and Android and features episodic content made up of real-time 3D animated scenes.

Tangent’s is the first game in the mobile simulation game to use its technology, said Bidstack, which will enable immersive and realistic native in-game ad placements to come to life within the game’s virtual world.

Simulation titles attract a large female audience of Gen Z and Millennial gamers, added Bidstack, and products, apparel brands and other services can be placed into the game’s virtual world around the unfolding story, allowing brands to reach their target audience when they are focused and engaged.

Mobile simulation is genre projected to be worth US$18bn in user revenue in 2021, with an annual growth rate of approximately 9% and 12bn downloads in 2021.

Magalie Zafimehy, marketing and communication director at Tangent Interactive said: “Bidstack provides solutions for non-intrusive advertising experiences in Storylines in addition to virtual product placement.

Antoine Jullemier, Head of Supply at Bidstack said: “I am really excited to announce Bidstack’s first life simulation game with Tangent Interactive. This new title offers something unique and is a natural environment for our monetisation solutions.”

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