Real Luck Group (TSX-V:LUCK, OTCQB:LUKEF) Ltd. and its subsidiary companies doing business as ‘Luckbox’ has announced the appointment of David Conde as its new Head of Data.

Conde, whose previous roles include telecommunications company Ericsson and iGaming companies like MoPlay and Gaming, will oversee Luckbox’s business intelligence efforts, including optimising customer acquisition and retention campaigns: a key aspect of player marketing efforts, which is on track to commence by the end of the year.

In a statement, Real Luck Group CEO Thomas Rosander said: “At Luckbox, we are striving to offer players a 3.0 betting experience and having superior business intelligence is an important part of that, so we are delighted to have David on board with us. With sophisticated use of data and AI, we are able to offer each player a highly customised experience, so that everyone feels like a VIP. As we strive to build a scalable business to become a dominant player in the space, David is an important addition to the team and his skillset will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”

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Conde commented: “The use of data analytics solutions in the iGaming industry is key for optimizing the business. We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach.”

“Analytics modelling is key in all the areas of the business ranging from marketing, fraud to customer support and operations. Decisions must be made based on data and the fact that most of the events are tracked as data points is something that we should take advantage of. Last but not least, the fact of having so much information should be used to provide the best customer experience based on their preferences and behaviour,” he added.

Luckbox is an award-winning betting company that offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. It has a Business-to-Consumer (B2C) platform, and by leveraging shared technology, data, and resources, the company can offer an extensive range of betting options for esports tournaments.

The company’s in-house customized user interface and user experience, built on a technology stack that supports multiple odds and streaming sources, allows it to deliver deep esports betting coverage.

Luckbox has been built by a team combining experience in the igaming industry and a passion for esports to offer players a unique, broad, engaging, and legal CS:GO betting, Dota 2 and League of Legends betting experience. The company serves esports fans in more than 80 territories across the globe.

In November 2020, Luckbox was named Rising Star at the EGR Operator Awards. The Company (via the Group) holds a full licence under the Online Gambling Regulation Act (OGRA), issued by the Isle of Man Gaming Supervision Commission.

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