Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has inked a deal with Illusion Labs to deliver advertising into two additional free-to-play games, Touchgrind Scooter and Touchgrind Skate 2.

It expands on an existing partnership with Illusion Labs, building on work done by Bidstack on the Touchgrind BMX2 which delivered unintrusive ads generating incremental revenue.

“We are really excited to be boosting our growing portfolio with the impressive global scale Illusion Labs bring given their popularity with gamers,” said Antoine Jullemier, Bidstack head of supply.

“This partnership is a further endorsement of Bidstack’s value proposition for free-to-play games and demonstrates the benefit of creating an entirely new revenue stream where game publishers can tap into our relationships with premium brands.”

Marcus Dawson, Illusion Labs chief executive, meanwhile, said: “Bidstack is an ideal partner for us at Illusion Labs.

“They are easy to cooperate with which is reflective in the ease of onboarding, integration and monetisation of our games with great brands. Therefore, we are partnering with Bidstack on two more of our games. They take care of everything so we can focus on what we do best, create games.”

Touchgrind Scooter, available on iOS, will be the first of the two new titles to use Bidstack. It has so far been downloaded more than two million times, whilst Touchgrind Skate 2 is available on iOS and Android and has been downloaded 41mln times.

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