Bidstack revenues rise as home working sparks surge in video game playing

BidStack Group PLC is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms.

The company’s proprietary technology is capable of inserting advertisements within video games.

Bidstack’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

(, ) has inked a deal with Illusion Labs to deliver advertising into two additional free-to-play games, Touchgrind Scooter and Touchgrind Skate 2.

It expands on an existing partnership with Illusion Labs, building on work done by Bidstack on the Touchgrind BMX2 which delivered unintrusive ads generating incremental revenue.

“We are really excited to be boosting our growing portfolio with the impressive global scale Illusion Labs bring given their popularity with gamers,” said Antoine Jullemier, Bidstack head of supply.

“This partnership is a further endorsement of Bidstack’s value proposition for free-to-play games and demonstrates the benefit of creating an entirely new revenue stream where game publishers can tap into our relationships with premium brands.”

Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has teamed up Toronto-based game studio Tangent Interactive for its mobile game Storylines: Fashion & Passion, which is slated for release in Spring 2022.

Storylines: Fashion & Passion is a real-time 3D interactive simulation title optimised for iOS and Android and features episodic content made up of real-time 3D animated scenes.

Bidstack Group PLC said it will soon start searching for a new chief financial officer after John McIntosh decided to step down.

McIntosh will leave the firm on Thursday to pursue other business opportunities after three years in the role, having joined the in-game advertising group at IPO in 2018.

A new generation of game consoles launch later this year and like many in the gaming space, Bidstack PLC (LON:BIDS) will be watching closely to see how the pieces fall.

James Draper, Bidstack’s founder and Chief Executive, says that the upcoming launches of the new Xbox and Playstation consoles will be especially interesting given the launch of Google’s online gaming platform Stadia, last year.

Bidstack Group PLC’s (LON:BIDS) James Draper introduces the business to Proactive London’s Andrew Scott to discuss the firm’s 2019 trading update as well as the outlook for the in-game advertising technology space.

Draper says a big focus for them in the year ahead will be on education helping investors on what to look out for and when.

”There’ll be a new wave of titles coming out from around June onwards and we want to be in a position to capitalise on them to make some serious revenue”.