• Seeing Machines establishes Amsterdam-based European sales team
  • Seeing Machines highlights step change in value of its automotive pipeline

Quick facts: Seeing Machines Ltd


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Seeing Machines is an industry leader in vision-based monitoring technology that enable machines to see, understand and assist people.

The company’s technology portfolio of AI algorithms, embedded processing and optics, power products that need to deliver reliable real-time understanding of vehicle operators.

The technology spans the critical measurement of where a driver is looking, through to classification of their cognitive state as it applies to accident risk.

Seeing Machines was founded in 2000 and is headquartered in Australia.

13 Oct 2021

(, ) said it is establishing a European sales team based in Amsterdam to capitalise on demand in the region for the group’s driver safety technology, Guardian.

The development follows just days after Seeing Machines announced a framework agreement with Anglo-Dutch oil major Shell’s global solutions business.

The new team, to be headed up by Gerard van den Houten, will build on the success of the company’s UK operation, which has successfully deployed Guardian with bus giant Nation Express and Trams of London.

Guardian, which uses sophisticated eye-tracking technology to monitor driver fatigue and distraction, has so far been rolled out to more than 400 companies and 26 countries.

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11 Oct 2021

Seeing Machines Ltd (AIM:SEE, OTC:SEEMF) said it has signed a framework agreement to supply its Guardian driver distraction and fatigue system to Shell.

The international oil giant has a huge fleet of vehicles covering 500mln kilometres a year. The technology will be installed where “fatigue and distracted driving are considered to be a safety risk”, Seeing Machines said.

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16 Aug 2021

Seeing Machines Ltd (AIM:SEE, OTC:SEEMF, FRA:M2Z) (AIM:SEE) said its Guardian technology will be integrated into EROAD Ltd’s fleet management software to help combat driver fatigue and make roads safer.

The Guardian technology uses face and eye tracking algorithms to detect fatigue and distraction, allowing proactive intervention before a driving incident occurs.

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09 Aug 2021

Seeing Machines Ltd (AIM:SEE, OTC:SEEMF, FRA:M2Z)’s Paul McGlone talks Proactive’s Andrew Scott through its trading update for the year ended 30 June 2021. The company’s expecting its automotive royalty revenues to increase significantly over the next two to three years as production of vehicles containing its driver monitoring system technology ramps up. The company also says it’s continuing to experience significant growth in its aftermarket business with record sales of the Guardian hardware achieved in the final quarter of the year.

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