Bidstack revenues rise as home working sparks surge in video game playing

BidStack Group PLC is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms.

The company’s proprietary technology is capable of inserting advertisements within video games.

Bidstack’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

(, ), the native in-game advertising group, has launched a new ad format for brands with its new ‘in-menu’ offering.

The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens.

Bidstack says the ads blend seamlessly into the game’s user interface and can be placed by advertisers on a programmatic basis. The ad appears as an in-game banner alongside other menu items and players can click on the ad to discover more or ignore it if they wish.

For game developers, in-menu ads mean that they can now run integrated campaigns across two separate locations within the game with Bidstack, with one ad campaign appearing in the gameplay and another on clickable interactive ads in menus, loading screens and other user interfaces.

Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has inked a deal with Illusion Labs to deliver advertising into two additional free-to-play games, Touchgrind Scooter and Touchgrind Skate 2.

It expands on an existing partnership with Illusion Labs, building on work done by Bidstack on the Touchgrind BMX2 which delivered unintrusive ads generating incremental revenue.

Bidstack Group PLC (AIM:BIDS, OTC:FTBGF) has teamed up Toronto-based game studio Tangent Interactive for its mobile game Storylines: Fashion & Passion, which is slated for release in Spring 2022.

Storylines: Fashion & Passion is a real-time 3D interactive simulation title optimised for iOS and Android and features episodic content made up of real-time 3D animated scenes.

A new generation of game consoles launch later this year and like many in the gaming space, Bidstack PLC (LON:BIDS) will be watching closely to see how the pieces fall.

James Draper, Bidstack’s founder and Chief Executive, says that the upcoming launches of the new Xbox and Playstation consoles will be especially interesting given the launch of Google’s online gaming platform Stadia, last year.

(, ) (AIM:BIDS, ) James Draper joins Proactive London to explain the launch of a new ad format for brands with its new ‘in-menu’ offering.

The mobile format offers clickable display banners that allow brands to deliver integrated ads into game menus, user interfaces and loading screens.

As he explains the ads blend into the game’s user interface and can be placed by advertisers on a programmatic basis.