DraftKings Inc has abandoned its pursuit of Entain PLC, the owner of the Ladbrokes, Coral and PartyPoker gambling businesses.

“After several discussions with Entain leadership, DraftKings has decided that it will not make a firm offer for Entain at this time,” said Jason Robins, the chief executive officer of DraftKings.

Last week, the US company had its ‘put up or shut up’ deadlined extended until November 16; it has evidently decided against putting up an official bid – DraftKings had run an offer worth 2,800p a share up the flagpole last month – and is walking away.

Under the City’s code on takeovers, it can’t return with a bid for at least six months unless another bidder emerges for Entain.

The board of Entain took the opportunity to restate its strong belief in the future prospects of Entain, “underpinned by its leading market positions, world-class management team and industry-leading proprietary technology”.

Shares in Entain were down 7.8% at 1,970p in afternoon trading.

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