Proactive Group Holdings announced it has entered a strategic alliance with investment bank Canaccord Genuity (TSX:CF, LSE:CF) Group Inc to become the preferred provider of digital investor relations services to small and mid-sized growth companies.

Proactive, which has developed a unique tech-enabled platform, will work with Canaccord’s corporate finance clients to provide a comprehensive range of investor engagement solutions.

Under the agreement, Proactive will receive introductions to Canaccord’s corporate finance clients.

As part of the tie-up, Canaccord will make a direct investment in Proactive, which the company said it plans to use to finance further acquisitions. No financial details were given.

In a statement, Proactive told investors that the agreement reflects the group’s commitment to expanding its distribution channels so that small-to-medium-sized companies may access “efficient and cost-effective” investor engagement services globally.

Proactive CEO Ian Mclelland said that the strategic alliance agreement and investment from Canaccord Genuity (TSX:CF, LSE:CF) provides a strong endorsement of the group’s ability to provide “meaningful value” to growth companies.

“Canaccord Genuity has worked with thousands of growth companies worldwide and understands the merits of a robust investor engagement strategy,” Mclelland said.

“We believe that targeted messaging and execution can lead to stronger outcomes, just as poor investor engagement strategies obscure the true potential of even the most dynamic growth companies.”

Canaccord is a major independent investment bank and wealth management firm that has offices around the world. In its fiscal 1Q 2022, Canaccord’s capital markets division raised C$20.4 billion for growth companies. Its equity research departments cover over 900 stocks globally.

Established in 2006, Proactive has offices in the UK, Canada, the US and Australia. It provides digital investor relations services, websites, data feeds, corporate videos and media.

Contact Angela at [email protected]

Follow her on Twitter @AHarmantas

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