HANetf, the independent exchange trade fund specialist, has appointed Yann Hericotte to the newly created role of head of ETF sales for France.

Hericotte brings over eight years’ experience in ETF sales and banking, joining from Avalon Capital Markets, where he was leading the ETF Equity Sales trading and responsible for managing ongoing relationships with over 50 institutional clients globally.

Currently HANetf lists most of its ETFs on the London Stock Exchange, as well as Bosa Italiana and Deutsch Boerse, with Hericotte’s appointment marking its first steps into the French market.

He is tasked with growing the firm’s ETF platform and driving sales across the country, expanding distribution capabilities and growing the overall ETF business.

HANetf said that while the French market is dominated by domestic players who have operated there for years, it has had “significant interest”, with French investors said to be intrigued by the differentiated ETFs that the firm can offer.

The company said it is in discussions with a significant number of French asset managers interested in using the firms white label services.

Simon Dale, head of sales for HANetf said, “Yann’s appointment is an important step towards expanding our ETF business across Europe. With his deep knowledge of the French market and understanding of investor needs, Yann will play a key role in growing our platform in the region.”

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