Gfinity levels up in esports industry as growth accelerates

Gfinity PLC is a world leading esports business.

Created by gamers for the world’s 2.7 billion gamers, Gfinity has a unique understanding of this fast-growing global community.

It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity PLC (AIM:GFIN) increased revenues by more than a quarter in its latest financial year as income from digital media (DGM) surged more than five-fold.

The esports specialist has pivoted to building its own communities, player hubs and technology and this was the future for the group and gaming said chairman Neville Upton.

“The real growth area is now grassroots competitive gameplay. Connecting with players and fans through engagement hubs that deliver entertainment, competitive play and chat forums is essential for game publishers as they look to extend the lifecycle of their games.

“This is equally important for brands and sports rights holders seeking ways to broaden their reach and better collect and utilise first-person data.”

Gfinity PLC (AIM:GFIN, FRA:3GF) has reached a deal with Coca-Cola Hellenic Bottling Company which is the operator of an esports event.

The Coca-Cola COPA Challenge will be a new competitive gaming tournament which will see gaming influencers compete against one another, on the Football Manager game. It will be a month-long competition on the highly popular football manager simulator, running through the month of October, and, will include eight digitally broadcast shows.

Gfinity (LON:GFIN) is buying a statistics, analysis and news site devoted to the Rainbow Six Siege hit tactical shooter video game in an all-paper deal.

The e-sports and gaming group is handing over 9mln shares worth GBP396,000 at current prices for SiegeGG Corporation – its third major acquisition in nine months.

Earlier this year, the coronavirus pandemic and lockdown measures around the world slammed the brakes on most live sport, with football matches, motor racing and other events postponed as the world battled the infection.

During the period, esports events stepped in to fill part of the void created by the absence, with esports media group Gfinity PLC (LON:GFIN) partnering with Formula 1 to host the F1 Esports Virtual Grand Prix, a series created to enable fans to watch Formula 1 races virtually using the F1 video game franchise.

Gfinity PLC (AIM:GFIN) CEO John Clarke joined Proactive’s Stephen Gunnion to discuss annual results, which saw revenue increase by 27% to GBP5.7 million, driven by a 768% increase in revenue attached to Gfinity owned and co-owned properties.

Clarke telling Proactive that the company has continued to embed itself into the gaming ecosystem by providing unique esports solutions and establishing a highly engaged community of gamers through the Gfinity Digital Media Group (GDM) and its proprietary technology IP.

Gfinity (LON:GFIN) is a world leader in the fast-growing market for esports. The company designs, develops and delivers full end-to-end esports solutions. This includes bespoke content, tournament and event solutions for commercial partners via the company’s proprietary online platform, live broadcasting studio events, and content distribution solutions. Distribution includes the Gfinity community platforms that provide the company with its own online media channels attracting millions of consumers each week and which are building a fast-growing revenue stream.