Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) has today announced a new initiative with Crown Media Family Networks, a US-based media production company owned and operated by Hallmark Cards.

The in-content advertising specialist said the agreement includes access to Hallmark Channel’s highly successful Countdown to Christmas, a hugely popular channel in the run-up to the festive season.

Countdown to Christmas kicked off on October 24 and features an extensive slate of holiday content.

Mirriad said the partnership had already yielded early success across key advertising categories including retail, liquor, financial services and the automotive industry,

Mark Melvin, Mirriad’s US EVP for Sales and Brand Partnerships said: “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising.

“Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.”

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